It is inevitable, that once content becomes separate from the carrier, a transition that has already taken place, data networks will replace baseband.With the transition to digital essentially complete, we now get to reap the benefits, and havoc, that media freed of any physical carrier brings with it.
Broadcasters across the globe are adopting the 1960s slogan ‘Make Love – Not War’ and using its essential message to underpin a revolution in the way they are organising their staff, technology and buildings. A new era of intense internal collaboration is being seen as a key tactic in their efforts to reduce costs, grow audiences and see off new competition. A recent survey by Marquis Media Partners LLP identified scores of TV, radio, print and online companies who have embarked on wholesale building moves and technical refreshes. Most of them are also preaching a gospel of vigorous co-operation between their different teams, departments and divisions in order to maximise the value of their investments.
_460_307_70.jpg "The DYVI production switcher introduces IP switching and connectivity to live production.")
It is no secret that the media industry is moving towards an IP infrastructure. It is not so clear as to how much confusion this transition may cause. Media expert Gary Olson offers some guidance on this important evolution.
As subscribers demand more features, storage and the ability to simultaneously record multiple shows, Digital Video Recorder (DVR) services have emerged as one answer to those needs. However, a hardware solution is both expensive and short-term. A cloud-based DVR offers many advantages.
It pays to have a handle on your industry’s history. Today, few who write modern video software know that over $70 billion a year is generated in global broadcasting based on a non standards-based engineering decision made in 1953 when black and white television transitioned to color.
Pay TV operators and broadcasters struggling to measure viewing via mobile platforms could find help from firms specializing in analytics for wireless services. Birdstep of Sweden has signaled its intentions on this front by identifying video app and service providers as targets for the latest version of its analytics platform for measuring QoS across both cellular and Wi-Fi services.
The coding efficiency of audio compression is about to improve markedly because of a new MPEG audio standard—MPEG-H. This standard will permit many new and useful capabilities for those involved in television audio.
Continuous learning by staff can help your next technology deployment.
