Without doubt, virtualization is a key technological evolution focus and it will empower many broadcast and media organizations to work differently, more efficiently and more profitably.
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It’s perhaps a little unfair to blame modern visual effects people for the fact that audiences are becoming a little jaded about green screen. If we’re to conclude that there’s some sort of quality problem with VFX, we’d need to be sure that we were noticing each and every use, so we know how big the sample is. Many of the applications of VFX, in modern movies, are actually comparatively simple fixes or paint-outs of inappropriate details that nobody ever notices – the boom reflected in a window, the anachronistic sign in a period piece. If we’re not aware of these VFX, they can’t really be objectionable, and we have no idea what proportion of VFX are actually a problem.
Thanks to the pioneering and the sometimes overly promotional work of One Media, the wholly owned subsidiary of Sinclair Broadcast Group, the new broadcast standard emerging in the U.S., called ATSC 3.0, is promising broadcasters new capabilities well beyond delivering TV signals. Yet it’s also about to change the very definition of what it means to be a “broadcaster” in today’s highly competitive video marketplace.
Sennheiser examines the theory, implementation, and uses of the Ambisonic soundfield, and its important role in the immersive audio world.
As live sports broadcasts resume in the U.S., the industry is grappling with how to keep its crews safe by following strict COVID-19 guidelines—established by the U.S. government and the industry itself—while maintaining the high production quality viewers expect. Safety precautions now being employed include keeping onsite crews to a minimum and sanitizing trucks before and after events.
There are two components of gamma that have quite different purposes. One of them is always necessary because displays and their surroundings are never equally as bright as the original scene. The other one is a compression technique.
Digital audio has a remarkably short history, but apart from a few enthusiasts of legacy technology, the takeover has been total.
Several licensed experimental ATSC 3.0 stations have been on the air for some time. Now, the first commercial ATSC 3.0 stations have signed on in Las Vegas, Pittsburgh, Nashville, Salt Lake City and Phoenix.
