Playout is moving to the public cloud as broadcasters take this next step in their strategies for master control, even as some analytics functions are being drawn back towards on premise systems. This will be reflected by the offerings and demonstrations at NAB2025, many of which will also be aligned with other major trends or themes. These include assimilation of FAST (Free Ad Supported TV) channels into broadcast bouquets, and integration of remote production with playout. FAST is particularly hot in the US, while a number of sports channels are grappling with live playout from remote events. As expected, AI is weaving these threads together.
Heartland Video Systems, Inc. (HVS), a leader in video systems integration and ATSC 3.0 solutions, collaborated with the FOX Television Stations in Los Angeles to configure and deploy a custom Statistical Multiplexing (StatMux) solution for KTTV (Los Angeles). Designed to optimize bandwidth allocation without impacting ATSC 3.0 tuners, this advanced configuration ensured a superior broadcast experience for The Big Game that aired on February 9th.
Venera Technologies, a provider of advanced Automated Quality Control (QC) solutions for the media industry, is set to unveil groundbreaking enhancements across its product suite at NAB 2025.
Test & measurement innovator, Leader Instruments Corporation, has announced its new LPX500 multi-channel 4K waveform monitor will make its US debut at the 2025 NAB Show.
Bridge Technologies – a leading provider of broadcast monitoring solutions for IP, OTT, Terrestrial, Cable and Satellite - is set to showcase its innovative QTT Application at NAB 2025.
The continued proliferation of streaming video consumption on mobile devices and especially smartphones has boosted activity around mobile codecs with new releases of VVC and AV2 slated in the next 2 years. At the same time, Generative AI is disrupting the whole codec field through spectacular gains in compression efficiency and quality enhancement.
TAG Video Systems is set to unveil its latest innovations at NAB 2025. The company will showcase its advanced capabilities for end-to-end monitoring and visualization, with a special preview of the QC Station—a powerful addition to the already successful QC Elements toolset that ensures flawless video quality at scale. Visitors will see how the Realtime Media Platform simplifies complex workflows while guaranteeing the highest video quality across all workflows.
Once again in 2025 The Broadcast Bridge is proud to be the sole media partner for the BEIT Conference Sessions at NAB. They are not free, but the conference sessions are a unique opportunity to engage with very high quality in-person technical learning. Here is the second part of our summary of what is on the conference agenda this year – where we look at sessions during show hours.
