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A major shift in consumer behavior and significant growth in consumption on digital platforms hints at “appointment TV’s” slow demise.
With the continued drive within the broadcast environment for keeping costs down, better productivity and improved efficiencies, ensuring that the workforce has the tools to do their jobs properly is critical. As with other industries, broadcast finds itself in a state of flux, with several trends and changes impacting on businesses over the last decade. These include aspects such as the adoption of cloud, the move away from the use of proprietary hardware, and the increased use of automation throughout the entire workflow.
In this paper, you’ll learn how to cope with the growing demand for increased channel count and multi- format distribution whilst controlling capital outlay and operating expense.
Packet loss is part of the “normal” behavior of packet networks and in particular of unmanaged networks like the Internet. Even so, there are effective ways in which to resolve the missing data.
A better sense of realism, immediacy and intimacy with the viewing experience are definitely keys to television success. But, does simply adding more resolution suffice? The issues of building a truly viewer immersive experience are more numerous and important than some believe.
A new generation of CDN technologies and services is being driven along by the gathering boom in mobile video consumption fuelled by larger smartphones and tablets in particular. This is leading to CDNs designed to meet the specific needs of mobile video services, which include catering for multiple device formats through repackaging and bypassing the limited backhaul infrastructure on many mobile networks by pre-pushing content to edge nodes closer to the users. This in turn is encouraging use of software defined CDNs that can be deployed readily on existing equipment such as routers, caching servers and also the radio towers in mobile cells.
Dedicated hardware servers running fully integrated software have long formed the preferred technical solution for broadcasters’ playout. Easy to install, configure and operate, they continue to be the preferred choice for any new broadcast channel. They are highly compact, easy to maintain and extremely cost-efficient. Additional channels can be added almost overnight.
Broadcasters and content owners tend to look at the world of television and advertising as divided into linear and non-linear. The two models do have much in common; content, monetization, tracking, and invoicing, for example. However, there are clear differences between broadcast and targeted-delivery models; the use of indirect versus qualified and specific viewer data. And, of course the distribution platforms are different.
