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Amidst steadily increasing image resolution and multichannel surround sound audio, consumers now have access to the best viewing experience ever, but a company in Ohio wants to take it one step further and allow viewers to “feel” the broadcast during live events coverage.
For contemporary cutting-edge audio infrastructure, many broadcasters continue to choose AES10 (ANSI S4.43-1991), a.k.a. MADI, to transport up to 64 channels of digital audio over a single coax or fiber optic cable.
Although there continues to be some debate about whether the industry as a whole will embrace a next-generation television broadcast standard, dubbed ATSC 3.0, due to a number of technical and financial hardship hurdles (for both broadcasters and the consumer), several live demonstrations of the proposed standard’s capabilities continue to be staged at various industry gatherings. The latest such demonstration is occurring this week at the 2015 Consumer Electronics Show (CES) convention in Las Vegas.
The rise of VoD, OTT and online has created new viewing habits that have caused some disruptions in audience measurement. There is a growing gap between broadcasters’ and rights holders’ need to understand their audiences’ habits and media buyers’ request for more standardized tools that can help them decide on which channel and when to buy advertising spaces. This means that audience ratings are critical for broadcasters as media buyers focus upon this measurement data when deciding which channels to advertise on and, viewership quality being equal, broadcasters can potentially charge more for slots that drive more eyeballs.
Thirteen industry experts offer their thoughts on technology for 2015.
The EBU (European Broadcasting Union) has ended 2014 by publishing a high level document aimed at helping broadcasters develop a consistent unified strategy for content distribution in the era of multiple screens and transport methods. In keeping with the time of year this has involved gazing into the crystal ball to identify the underlying trends that should underpin broadcasters’ video distribution strategies over the next decade or more. A key starting assumption is that the home will continue to be where most viewing takes place, whether this is linear or non-linear and also that the big screen will continue to predominate. With Ultra HD likely to become the mainstream format sometime later in that decade, this is likely to maintain the primacy of the big screen, which will on average be larger than today. But the EBU’s prediction that the home will retain its dominance for nonlinear viewing is not universally shared, given that a combination of Wi-Fi hot spots and greater availability of 4G or even in future 5G mobile services will increase the appeal of tablet viewing on the road, taking account of the time many people spend travelling.
Cloud computing and broadcasters—they are made for each other. Cloud computing enables global scale of operations, brings tremendous cost savings and enables the worldwide distribution of content.
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The goal in world-class powerboat racing is to fly down an open water race course without leaving the surface, faster than anyone else. At this year’s Missouri’s Lake of the Ozarks race, the winner blasted through the finish-line at 244 MPH, setting a new event speed record.
