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While the Television industry has been well served by SDI Baseband technology including routers, coax cable and BNC connectors, new IP-based video/audio infrastructure and workflows are promising far more flexible and cost-effective solutions in the future. However the new IP-based world must still interoperate with and build upon existing Baseband technology. This Lawo / Arista Networks White Paper explores a practical technology solution: A Software Defined Video IP Network using Lawo¹s Encapsulators, Gateways and Edge Processors, integrated with Enterprise-level high performance IP switching from Arista. The combination promises to advance and automate Television work-flows to meet near and long term demands of production, contribution, distribution and content delivery… and do it cost effectively.
High Efficiency Video Coding (HEVC) is the latest and certainly an efficient compression standard targeted at today’s high pixel count images.
The EBU (European Broadcasting Union) has been reaching out to mobile operators in a bid to reach a compromise that will secure the future of over the air broadcasting beyond 2020. But so far these efforts have been largely rebuffed by the cellular sector, which was conspicuous by its absence at a recent event staged jointly by the EBU and ETSI (European Telecommunications Standards Institute)
Millennials under 35-years-old are driving a gradual transition from viewing broadcast television to online video that is expected to radically change global video viewing habits in less than ten years.
Over-the-air broadcasting is no longer the only option available when it comes to watching TV. With smart phones, tablets, streaming decoders and now dongles, viewers have multiple ways to access programs. Ten million Chromecast dongles were sold last year and the device was used to generate more than 1 billion clicks in February, 2014. Advertisers will increasingly target ads to match both the device and viewer.
Satellite Interference has long been an issue of concern for broadcasters, so in the late 90s a committee was formed to lobby the satellite operators to resolve this problem. The satellite operators listened to our concerns and began a global campaign to resolve this complex challenge. The Satellite Interference Reduction Group (IRG) was founded as their platform for change.
The word “Metadata” was introduced into the broadcast industry and instantly became a technological pariah. The mere mention of the word brings dread and groans. Yet, Metadata is one of the most critical elements in media management, handling, movement, control, rights and monetization.
The BBC, Sky and ITV are to employ IP delivery for elements of live UK general election coverage on May 7 and May 8. The technology is in early stages of development and not quite robust or flexible enough to ditch outside broadcast trucks yet. But in 2020 - time of the next general election perhaps all 650 parliamentary seats can be streamed live online using the more economic remote production method.
