Dolby Laboratories has announced major partnerships that will bring Dolby Vision to your living room HDR TV faster than 4K video is becoming available. Look for it in home movie releases and theaters, too.
Despite the explosion in Over-the-Top (OTT) in the last year or so, it is still linear TV that attracts the majority of viewers by a long way. One of the major drawbacks of OTT has been its failure to address and capitalize on live content in a way that traditional live TV has done so. Live sport on traditional TV, for example, remains one of the most lucrative advertising channels available to broadcasters, yet in the OTT space revenues garnered from live sports is overshadowed in comparison. In order to bring live OTT experiences and revenues up to levels that are more reflective of live viewing demand media operators need to make live OTT as appealing, if not more appealing, than traditional broadcast TV.
If adding captions to your streaming content – whether it’s on-demand or live – feels daunting, you’re not alone. Both present new challenges that arise in step with fast-evolving formats and consumer tastes.
This is the story of one of two ATSC 3.0 experimental transmissions that took place at CES 2016. Under a FCC Special Temporary Authority permit for Channel 18, station KHMP transmitted an ATSC 3.0 UHD signal to the LG CES exhibit booth using a GatesAir transmitter and Dielectric antenna. The other CES ATSC 3.0 demonstration transmission is covered in a recent Broadcast Bridge article.
Broadcasters face tough competition today. A variety of different news outlets are competing for the same story compounded by the fact that television viewers have a desire to be aware of news as it happens. If a broadcaster doesn’t tell a news story first and offer a unique perspective, viewers will find coverage elsewhere. This could result in viewer satisfaction, ratings, and ad revenue taking a dive. One of the main challenges of reporting on a breaking news story in a timely fashion is the cost of deploying additional video delivery equipment. If it is a large event, broadcasters may not be able to afford the extra equipment required in the field. Furthermore, it takes time to purchase digital mobile newsgathering equipment. If an event is happening spur of the moment, acquiring additional equipment could slow down a broadcaster’s ability to provide coverage. Broadcasters need a more affordable, scalable, and flexible approach to video production and delivery compared with traditional models. This article explores the main benefits of using cloud-based video distribution systems for breaking news and events coverage, taking a look at the key capabilities broadcasters should look for in a digital mobile newsgathering system hosted in the cloud.
The pressure to reduce the TCO of today’s SDI broadcast infrastructures makes an all IP infrastructure solution appealing. But to reach that goal, a facility needs to leverage existing technology with new software-based media processing applications on COTS servers. Here are some suggested steps.
When ATSC 3.0 proponents ran a broadcast test of a UHD signal over-the-air during CES 2016, the results proved the viability of this new IP-based transmission technology. But did anybody understand the significance?
There are some immutable laws for success in any consumer-oriented industry. Potential customers need to first know the product or service exists, and then they have to be persuaded that it’s desirable or necessary.
