Innovation has become a mantra for broadcasters, driven in part by the disruption of online content consumption and proliferation of video content sources which now number 1 billion globally by some counts. Innovation is seen as crucial for the very long term survival of traditional public service broadcasting, which must remain relevant by adapting to fast evolving content consumption patterns.
Everyone wants to migrate from SDI to IP production, and NewTek has provided the technology to do it—for free!
The broadcast industry is talking increasingly about the importance and role of cloud technology. Perhaps a related question should be asked, “Is the cloud ready for prime time?”
ATSC 3.0 and the FCC repack are big bets on the future of over-the-air TV. Are there ways for TV stations to improve their odds of winning the jackpot?
The ATSC intends to develop test procedures to assure a quality ATSC 3.0 viewing experience and interoperability between Next-Gen receivers and broadcast content.
Facebook’s over statement of video consumption for the last two years has sparked fresh calls for independent measurement of viewing across all the major Internet platforms. It has also highlighted once again the challenges involved in conceiving a metric that fairly and accurately represents the relative value of views across different online properties, especially to advertisers.
The US-based Advanced Television Systems Committee standardized three more components of ATSC 3.0, the next-generation television system expected to transform the ability of broadcasters to deliver mobile, interactivity and higher quality content.
Sometimes technical managers and engineers get caught up in technology as though it exists by itself. It is important to remember all new solutions must be installed and maintained by humans—and that may require new skills.
