Reduction in ad load combined with addressable advertising can boost viewer engagement significantly in the OTT arena.
The video infrastructure business looks very different after a year of unprecedented upheaval that has seen three previous heavyweights effectively quit the business and a fourth acquired by a major telco equipment maker. Although the four deals have different dynamics, they are all underscored by the disruption of OTT and migration to cloud based IP services, coupled with the relentless rise of mobile video consumption.
From production to newsgathering and on to international distribution, the media industry relies more on the ability to quickly and easily transfer large files over long distances. Original methods for doing this, like FTP, are unsuited for today’s large file sizes and complex workflows - what is needed is an efficient and secure way to transfer large files in a timely manner. This White Paper from Signiant is a guide to the selection of large file transfer software.
Today’s broadcast engineers face a unique challenge, one that is likely unfamiliar to these professionals. The challenge is to design, build and operate IP-centric solutions for video and audio content.
Since the company’s founding in 1993, Media Links, based in Kanagawa, Japan, has delivered carrier-class contribution media transport solutions that adhere to recognized broadcast television standards and expectations. These solutions utilize Ethernet/IP packet transport and switching and have been deployed in many of the world’s most high profile sporting and live television events.
The Satellite Interference Reduction Group announced that it is expanding its reach to encompass all types of innovation within the satellite communications industry. As part of that expansion, it has changed its name to Satcoms Innovation Group (SIG).
With a sharp focus on IP-based operations and the impact they have on a variety of broadcast operations and workflows, broadcasters are operating in one of the most dramatic periods of technological change that the international broadcast industry has ever experienced.
ARGE_Kohlbecker_Vielmo_460_244_70.jpg "Localized content will be crucial for survival of traditional broadcasters, according to ProSiebenSat.1 Media.")
Broadcasters must ally over platform development and in some cases over content creation if they are to survive the ever-strengthening assault from the OTT giants under the acronym of FAANG (Facebook, Apple, Amazon, Netflix and Google).
