Audiences are moving away from the traditional method of watching TV - the Saturday morning cartoon ritual is no longer a reality for most young people. Instead they’re consuming content anywhere, anytime and on any screen. This sea change in the way audiences consume video means the industry must also make sweeping changes in the way audiences are measured. Parrot Analytics says it has flipped the script on measurement - instead of tracking only views for a show, it operates on a principle called global audience demand for content.
Broadcast television has witnessed many advances in technology since the first electronic images were transmitted in the 1930’s, and none have been as influential or disruptive as IP. But are we now at the dawn of the perfect win-win outcome? Can manufacturers, entrepreneurs, and broadcasters all equally gain from IP migration?
It seems that the conversation on the growth in OTT is an old one - except it isn’t. OTT continues to strengthen, gaining more subscribers every week. As this happens, broadcasters are providing OTT capabilities alongside their traditional TV platforms, making targeted ad insertion even more crucial in the modern TV landscape.
It’s not quite game, set, and match for traditional broadcasters when it comes to sports, but the writing is certainly on the wall. At a time when content has become commoditized, meaning the old adage of “build it and they will come” has never been less relevant. How should OTT providers respond?
Switzerland has become the first European country to ditch digital terrestrial transmission (DTT) after its public broadcaster SRG has been allowed to terminate DVB-T at the end of 2019 without migrating to the second-generation DVB-T2.
In part-1 of this series, Challenges, we introduced the basic concepts of the technology behind live OTT delivery. In this article, we dig deeper to help broadcast engineers and technical managers understand the intricacies of HTTP and IP technology, so they will be able to design and support OTT systems more effectively.
Many broadcasters are seeing the benefits of IP and progressing ever closer to migration. But making IP systems work and achieving the COTS benefits CEO’s demand involves more than just understanding the technology. In this article, we look at the migration from the perspective of the engineers who are making IP work, where they can find the best and most reliable information, and how to make IP workflows operate with optimal performance.
Are you an IT engineer having trouble figuring out why the phones, computers and printer systems work but the networked video doesn’t? Or maybe you have 10-15 years of experience with video production equipment but really don’t understand why the rack room is filled with things called “switches.” Help for both levels of expertise is just ahead.
