A seismic shift in the media-consumption landscape means that a growing number of viewers will be looking to enjoy the 2016 Olympics on a variety of devices, in multiple resolutions and all in real time.
Under a FCC experimental broadcast license, Tribune Broadcasting’s WJW-TV is providing a DTV transmitter, tower and 6-MHz channel for ATSC 3.0-related field testing in Cleveland. Field tests of key elements of ATSC 3.0 have been underway since mid-May by a collaboration of LG Electronics, Zenith R&D Lab and GatesAir.
Broadcasters used to predominantly deliver SD and HD linear content. Today, consumer expectations for high-quality video on every screen, including on-demand, have propelled the industry toward adopting a more flexible and efficient approach to video production and distribution.
IP video over Wi-Fi provided a solid new signal transport solution at a fraction of most wireless link costs. Wi-Fi was easy. The challenge was finding available devices to convert camera HDMI into IP for Wi-Fi transport, and decoders to convert IP back to HDMI for the production switcher.
Ultra High Definition (UHD), or 4k as it’s also known, is now firmly established in the minds of broadcast professionals and viewers alike, even if far from being established in TV studios and the home.
Anyone who says engineering live field production is a breeze isn’t serious.
Online video advertising is booming but would grow even faster if quality could be improved and the impact of piracy reduced. A company’s brand image can be tarnished through association with poor quality reproduction and also when ads end up being shown against pirated content,
It pays to have a handle on your industry’s history. Today, few who write modern video software know that over $70 billion a year is generated in global broadcasting based on a non standards-based engineering decision made in 1953 when black and white television transitioned to color.
