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In the same way that Red Bull has successfully shifted attention to its brand as a lifestyle and not about shifting cans of drink, so GoPro’s business model has achieved lift-off as a media phenomenon. Perhaps it had to, with basic hardware costing around $100 it would have had to sold a lot of units, but as The Guardian pointed out this week ‘to GoPro’ has become a verb for the use of wearable cams to capture and post online any kind of video from the high-octane to the mundane. In its latest development, GoPro users can now stream — broadcast — their videos straight to the internet.
Since the world economy crashed in 2008, many industries are starting to return to profitability. However, that doesn’t mean that all those lost jobs for workers will ever come back. In fact, because of the increase in the use of computerized robots, many employees are finding that their job duties have greatly changed and in some cases, their jobs have been forever eliminated.
Lenses are one of the most ancient technologies still in use today. The earliest known lenses were made from polished crystal, often quartz, and date from as early as 700 BC. Technology has advanced greatly since then and the types of accessories for lenses are now virtually unlimited.
There is a rapid and profound technology shift in ENG. Wireless broadband service providers have become viable low-cost alternatives to conventional microwave in a large number of cases. BT Sport has launched what is claimed to be Europe’s first cellular newsgathering fleet with LiveU LU500 units and Xtender remote antennas even giving the service a new acronym of CNG. Meanwhile U.S. Spanish language broadcaster Noticias MundoFOX has based its entire ENG operation on LIVE+ 20/20 cellular-bonded transmitters from Dejero. “Budget is always a large consideration for a start-up news network,” explained Armando Acevedo, the network’s director of operations. “The ability to cover live, breaking news from the source is a critical differentiator but can also be a major expense area, especially if the station has to maintain costly satellite vehicles.”
Despite the best efforts of scientists in academia and the lighting industry, developing a blue LED remained a challenge for three decades. Three Japanese scientists just received the Nobel prize for succeeding in that effort.
With the FCC’s upcoming auctions of broadcast spectrum, wireless microphones not only face technology challenges, but political ones as well over the next few years.
The US has belatedly permitted six film companies to fly unmanned craft while the UK has dozens.
You never know who is watching, OR Making money by giving.
