Operative

A world leader in Automating Advertising. 

300+ media companies as clients, $40+ billion in revenue processed, 25,000+ worldwide users.

Operative accelerates revenue growth for the biggest and most successful media companies, making it easy for them to deliver any audience and any outcome to their buyers. Operative gives media companies the power of an open, data-driven and highly configurable architecture that works across all linear, digital, and cross media and converged deals, thanks to the recently released AOS platform. A trusted partner to top global media: more than 300 companies across 25 countries including NBCUniversal, ABC, AT&T, STARZ, Star India, and Sky, rely on Operative. Since 2000, Operative has grown to over 1200+ employees in 12 offices around the world and processes more than $40 billion in linear and digital advertising revenue for the best-known companies in the industry.