The New Frontier Of Interactive Rights: Part 3 - The Three Pillars Of Interactive Rights
Sports are the early adopters of Interactive Rights due to the special nature of their content and the viewer and brand engagement that sporting events create. While there are some visible implementation obstacles to overcome to achieve the vision of a new converged entertainment experience using Interactive Rights (see Part 2 in this series), sports bodies such as ATP Media, who manage the media rights of the ATP Tour, are…